According to a recent survey1, dingy towels and stained sheets are often the #1 signal a room isn’t clean—and that shows up quickly in your ratings, reviews and return bookings.
For Guests, Stained Linens are Hard to Miss – and Even Harder to Forgive.
Stained, dingy linens
would lead 92% of guests
to downgrade an
otherwise perfect stay
72% would give
2 stars or less over
stains on linens
54% of guests would consider staying at another hotel on a return visit if there were stains on the linens
Ecolab Solutions Designed to Protect your Linen Investment and Help Reduce your Need for Linen Replacement
Ecolab helps hotels deliver consistently clean, soft, white, fresh linens that feel as good as they look—and keep those 5-star ratings and future stays coming.
Our Stain Management Program removes stubborn stains and keeps linens clean
and white; part of a comprehensive laundry program.
Study shows cleanliness is a top factor in guest satisfaction and hotel selection
It can influence reviews, lower ratings and shape guest satisfaction and future bookings.
1. Based on third-party survey of 598 hotel guests conducted on behalf of Ecolab, Nov 2025.
FAQs
Some guest-related staining is unavoidable. Consider supplying disposable makeup towelettes or specific dark makeup towels. Then, implement a stain management program that includes prompt stain identification, pre-treatment, proper laundering procedures, and staff training. Treating stains before the drying cycle helps prevent permanent staining, extends linen life, and reduces replacement costs.
To remove makeup from linens, try StainBlaster™ Makeup remover before linens are dried. StainBlaster™ Makeup remover is effective against foundation makeup, sunscreen, medicine, baseball clay, and more.
If the linens have already been washed and dried, and a stain remains, set the linen aside into a designated Reclaim bin. When there is a full load of Reclaim, process linens with StainBlaster™ Power Pak Reclaim Multi-Purpose. Follow the label on proper usage amount for your washing machine.
To remove sunscreen stains from hotel linens, process a full load of linens with StainBlaster™ Sunscreen Stain Remover - Reclaim, a powdered laundry stain reclaim product designed specifically to remove sunscreen stains.
To remove pizza and other food stains from hotel linens, try StainBlaster™ Enzyme Boost which is a laundry pre-spotter for common soils including food soils as well as blood, grass, lipstick, and more.
If the linens have already been washed and dried, and a stain remains, set the linen aside into a designated Reclaim bin. When there is a full load worth of Reclaim, process linens with StainBlaster™ Power Pak Reclaim Multi-Purpose. Follow the label on the proper usage amount for your washing machine.
To keep hotel linens looking white and fresh, promptly process soiled linens, pre-treat stains, use proper laundry procedures, avoid overloading equipment, and follow a consistent stain-management program. These practices help maintain linen whiteness, softness, freshness, and overall linen life.
Hotel sheets may become yellow or gray over time due to water quality, laundry process inconsistencies, chemical or detergent residue, fabric aging, and the buildup of body oils and other soils. Maintaining proper water conditions, wash formulas, rinsing, and linen care practices helps preserve whiteness, extend linen life, and maintain a clean, fresh appearance.
Maintaining proper water conditions, wash formulas, rinsing, and linen care practices help preserve whiteness, extend linen life, and maintain a clean, fresh appearance for your linens.
According to Ecolab in Market Linen-Life Research (June 2014), 86% of linens are discarded due to stains, compared to only 5% for wear and tear. Ecolab’s StainBlaster Stain Management program is designed to protect your linen investment and help reduce your need for linen replacement.
Alkalinity is an important part of proper laundering and stain removal. The goal is not to avoid alkalinity, but to use the right amount and ensure proper rinsing and water-condition management so linens stay clean, bright, soft, and durable.
Based on a third-party survey of 598 hotel guests conducted on behalf of Ecolab in November 2025:
92% would downgrade their rating over linen cleanliness
72% would give 2 stars or less over stains on linens
54% of guests would consider staying at another hotel on a return visit if there were stains on the linens
Get In Touch with Us
One miss can outweigh an otherwise great stay.
Connect with an Ecolab expert and make cleanliness a strategic advantage
Give Us a Call
With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.
Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102
Ecolab Customer Service:
Phone: +1-800-352-5326
Nalco Water Customer Service
Phone: +1-800-288-0879
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